Flyer HTWK Leipzig

A new design for the information material of the HTWK Leipzig.

2 month | HTWK Leipzig | 2005
Katrin Schmidt, Wiebke Poerschke
 

Overview

Development of a new Flyer design for the computer science program “Medien-Informatik” at the HTWK Leipzig (University of Applied Sciences), Germany. The Corporate Design of the HTWK Leipzig was supposed to be considered in the redesign but else a new, modern, more open look was desired.


 
Title page Inside, flyer open Flip side

 

Activities

  • Concept and content specification, based on the information needs of high school graduates
  • Analyzed the needs of the target group
  • Analyzed the aims of the flyer (what do you want to promote? What do you want to reach with this material?)
  • Analyzed the necessary content
  • Photography concepts, room setup, photography
  • Contact person


 

Key Concepts and Innovation

  • Integration of the HTWK branding in a modern, open layout and design
  • Good readability because of combination of landscape and letter format
  • Comprehensive concept for branding and information visualization of the Computer Science/Digital Media course of studies
  • Recommendations for further information material, like brochures, posters, post cards and similar



 

 

Projects